The image is a story that cements collective identity.
This narrative power is central to a group's identity: just as a work of art constructs a story, the business leader must build a story that unites his teams around a shared past, vision and future.
This collective story becomes the soul of the company.
By appropriating this image, employees find a source of pride and a strong connection with the company's mission.
So, just as a painting gives a sense of cultural belonging, the image that the leader creates for the company nourishes the employees' sense of belonging, reinforcing the collective identity.
In my works, I explore the same ontological goal in different ways, through the coherence of my style and the authenticity of my approach.
Authenticity and style are the essential pillars that allow the work to leave its mark and endure.
In the same way, the company, the creation of an image is based on the same principles. Its identity must be authentic, faithful to its values, and consistent with the company's practices to inspire confidence.
Bertrand Boisselier, Chairman of the Board of Directors and President of the Foundation Deloitte , Think tank “Is the company an NGO like the others” says this:
“Its [the foundation's] activity is, of course, in line with the company's ESG commitments, but its main benefit is to bring together Associates and employees around a common project. The Anglo-Saxons talk about purpose. We see, moreover, that the mobilization is snowballing and that it takes on a very important meaning for our young employees.”
By being authentic in their communication and actions, the leader gives a credible image and inspires commitment. This consistency between the image projected and the actions carried out is essential to solidify the identity of the company and avoid dissonances that could sow doubt within the teams.
The cultural industry is an ally of choice.
Let's discuss it.
